The first time he won the WWE World Heavyweight Championship at a Tables, Ladders and Chairs pay-per-view, Bryan didn't find out until the day of the event.
From the book: "It was looking like I wouldn't be at WWE TLC either, but at the last minute I got booked at a Kmart to do a signing with Kelly Kelly before the show. ... After my signing, I came to the building, not expecting to be doing anything. I was just chatting and goofing around (at one point, I was browsing the Internet for the best paper airplane design, as I recall)."
After winning the title, Bryan started doing his now-infamous YES! chant after getting instructions from Vince McMahon.
From the book: "The one thing he did want was for me to be the happiest guy in the world as champion. Every time I went out, I had to treat it as if I had won the lottery. 'In this instance, there's no such thing as too over-the-top,' he said. I started by occasionally 'YES!'-ing during my entrance, and then after I'd win a match, I'd scream 'Yes!' again. For there it evolved rapidly, to the point where I was 'Yes!'-ing the entire way down the ramp in celebration of being champion."