Gillette CEO: $8 billion loss is 'price worth paying' over #MeToo campaign
Disclaimer: 8 billons son 8 mil millones, no 8 billones.
Gillette CEO Gary Coombe said he does not regret his company's controversial marketing campaign targeted at the #MeToo movement even though the company has taken an $8 billion hit.
EL CEO no se arrepiente de haber insultado a la mitad de la población del mundo
Coombe called it a "price worth paying" in a Monday
interview with Marketing Week. Procter & Gamble, the parent company of Gillette, announced Tuesday they had taken over $5 billion in losses for the quarter,
after Gillette had an $8 billion noncash writedown. P&G led by Gillette has seen its market share for razors fall over the last three years.
El CEO dice que esos 8 mil millones de pérdidas es un precio que vale la pena pagar por insultar a la mitad de la población
Coombe admitted the #MeToo ad the company put out in January was a ploy to capture market share among millennials, a space in which they were losing market share to Harry's and Dollar Shave Club.
el CEO dice que estaban perdiendo mercado entre los millennials y este marketing (insultar a los hombres) fue su manera de "vender"
In January, Gillette ran the short film "We Believe: The Best Men Can Be" which took on "toxic masculinity" and the #MeToo movement. Some
criticized the ad for "virtue signaling" and making broad generalizations about male behavior. In May,
Gillette also ran an ad depicting a man teaching his transgender son how to shave for the first time.
"It was pretty stark: we were losing share, we were losing awareness and penetration, and something had to be done," he said, adding they decided to "take a chance in an emotionally-charged way."
Coombe admitted the work ended up to be more controversial with more "intense" backlash then he originally anticipated but said it was "less provocative" than other versions they had created.
Ya no solo te dicen "Nosotros creemos: El mejor hombre que puede ser" sino que para decirlo se basan en el #MeToo y en la falacia doctrinal y de generalización de la masculinidad tóxica. Estaban perdiendo cuota de mercado y decidieron hacer una campaña "emocional" pero no esperaban el rechazo generalizado que se les vino encima.
"I don’t enjoy that some people were offended by the film and upset at the brand as a consequence. That’s not nice and goes against every ounce of training I’ve had in this industry over a third of a century," he said. "But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done."
Dice que no disfruta de haber ofendido pero tampoco se disculpa por enfocar tan perversamente la masculinidad y que para enamorar a su clientela con la marca tiene que arriesgarse a molestar a "una pequeña minoría" ¿Pequeña minoría es aceptar el postulado del #MeToo cuando lo hace extensible a todos los hombres? HIJOS DE PUTA
P&G purchased Gillette, the largest shaving brand in the world, in 2005 for $57 billion.
Esto exige aplicar un consumo responsable. Gillette, ha sido castigada con la pérdida de mercado pero no hay ninguna muestra de arrepentimiento por haber insultado a la mitas de la población. Si Gillette no quiere darse cuenta que la ha cagado habrá que mandar un mensaje un poco más contundente: eliminar de nuestra cesta de la compra de todos los productos de P&G.
Esta es la web de P&G:
Nuestras Marcas
Continuaremos hasta el final con el veto a sus productos 
de wikipedia:
Procter & Gamble - Wikipedia, la enciclopedia libre
- Desodorantes: Old Spice, Secret, MUM, Gillette Series.
- Productos para bebé: Baby Fresh. Kid fresh, Luvs, Pampers, Wash a bye baby, Dodot.
- Perfumes: D&G, Avril Lavigne, Britney Spears, Christina Aguilera, Giorgio, Hugo Boss, Laura Biagiotti, Old spice, Red, Venezia, Wings, Lacoste, Gucci, Escada, Dunhil, Mont Blanc, Rochas, Bruno Banani.
- Cuidado del cabello y Tintes: Wella, Pantene, Herbal Essences, Head & Shoulders (H&S), Pert Plus, Vidal Sassoon, Miss Clairol, Koleston, Wellaton, Motif, Soft Color, Infusium23.
- Afeitado: Gillette,Perma sharp, Astra.
- Higiene femenina: Always, Tampax, Attends, Tess, Naturella, Ladysan, Evax, Ausonia.
- Lavandería y limpieza: Biz, Bold (antes Bold 3), Bounce, Cascade, Cheer, Cinch, Comet, Dash, Downy, Gain, Era, Ivory, Joy, Mr Clean (Don Limpio en España, Maestro Limpio en Hispanoamérica), Tide (Ace en Latinoamérica), Ariel, Salvo, Rápido, Magia Blanca, Rindex, Lavan San. Fairy (Dawn en Latinoamérica, Magistral en Argentina y Chile y próximamente en Perú, Colombia, Venezuela y México), Cierto y Vencedor
- Medicinas: DayQuil, Metamucil, Clear Blue, NyQuil, Pepto Bismol, Percogesic, Therma Care, Vick (VapoRub, jarabe y triangulitos).
- Medicamentos con receta médica: Actisite, Brontex, Dantrium, Didronel, Macrodantin, Ultradol, Zebete, Ziac (vendidos en agosto 2009)
- Cuidado dental: Chloraseptic, Crest, Oral-B, Pro, Fluocaril y Parogencil, fixodent.
- Papel higiénico: Banner, Bounty, Charmin, Puffs, Royale, Summit, Bess, Tempo, Lirio.
- Servilletas: Buffette, Charmin, Lunch, Chef.
- Jabones: Camay, Coast, Ivory. Antibacteriales Escudo (Safeguard en Estados Unidos), Zest, Fairy, Moncler.
- Productos de belleza: Wella, Max Factor, Cover Girl, Olay, SK-II
Schick
lobby gay no le afecten a sus ventas.
ser weon, imbecil y mas encima porfiado